United Hospitality enters Indian market with Rosastays
United Hospitality Management (UHM) has entered the Indian market by means of the acquisition of boutique hospitality model Rosastays, marking a strategic step in its world enlargement and a transparent guess on India’s fast-evolving journey panorama. The transfer provides UHM an instantaneous operational footprint of 17 properties throughout leisure locations corresponding to Goa, Kasauli, Nainital, Pushkar and Shimla. Select properties will transition underneath the UHM platform between This autumn 2025 and Q1 2026. The India enterprise might be led by Deepika Arora, Managing Director, United Hospitality Management India.
Why India, and why now
India’s hospitality sector is getting into a brand new section, pushed by robust home journey demand and a rising urge for food for experience-led stays. Rising disposable incomes and a extra discerning traveller base are reshaping expectations round high quality, design and repair. According to Klaus Assmann, COO for the Middle East, India and Southeast Asia, the chance lies in addressing a transparent hole in owner-focused hospitality administration. UHM is positioning itself as a accomplice that brings world operational requirements whereas remaining deeply attuned to native market realities, significantly throughout boutique, midscale and luxurious segments.
Rosastays because the entry level
The acquisition of Rosastays supplies UHM with a ready-made platform in India, providing each scale and a longtime group of homeowners and friends. With 17 operational properties throughout key leisure locations, the model provides UHM an instantaneous foothold in experiential journey markets.
The transfer additionally aligns with UHM’s broader ambition to construct a 100-hotel world portfolio by 2030. In India, this development is supported by a confirmed pipeline of over 700 keys, together with initiatives in collaboration with IHG Hotels and Resorts underneath the Garner model, in addition to partnerships with Dusit Hotels and Resorts.
Blending world methods with native soul
UHM plans to use its “glocal” strategy in India, combining worldwide working experience with a powerful respect for native character. With greater than three many years of expertise managing luxurious and mixed-use belongings, the corporate brings structured methods, coaching frameworks and qc designed to strengthen efficiency throughout the Rosastays portfolio.
At the identical time, particular person property identification might be preserved. UHM additionally sees vital alternative in its mixed-use experience, integrating motels, resorts, branded residences and way of life facilities to boost visitor experiences and long-term asset worth. Food and beverage will play a extra outstanding function as properly. UHM operates greater than 60 eating venues globally, together with 20 proprietary ideas, and plans to introduce experience-driven F and B choices in India. Its established wellbeing platforms, together with Serenity – The Art of Wellbeing, Pure by Serenity, Active by Serenity gyms and the Zest wholesome eating idea, may even be steadily launched to fulfill rising demand for holistic journey experiences.
A measured development path
For Deepika Arora, the main target over the subsequent two to a few years is on considerate development moderately than speedy enlargement. The transition of Rosastays properties into the UHM ecosystem might be phased, permitting time to strengthen operations, enhance industrial efficiency and introduce technology-led efficiencies. Alongside the prevailing boutique portfolio, UHM’s pipeline positions the group throughout three high-growth segments: experiential boutique stays, upper-midscale motels, and high-end leisure and wellness locations. This balanced strategy permits flexibility whereas aligning with evolving traveller preferences.
What travellers need subsequent
Looking forward, UHM expects 2026 to be formed by extra intentional, experience-driven journey. Travellers are more and more drawn to locations that provide a way of place, significant design and cultural connection, significantly in locations corresponding to Goa, the Himalayas, Kumaon and Rajasthan.
Wellness-led journey continues to evolve past conventional spas, embracing nature, motion, native meals and restorative experiences. At the identical time, design expectations are rising throughout all segments, together with midscale, the place friends now search character and authenticity moderately than standardised codecs.
Technology will help this shift quietly, enabling smoother journeys, personalisation and operational effectivity. Ultimately, travellers are searching for authenticity with out compromise, significant experiences delivered with consistency and reliability, an intersection the place UHM sees its India technique firmly positioned.