Trusted Thailand initiative strengthened by new TAT-Agoda partnership

The Tourism Authority of Thailand (TAT) bolstered the Trusted Thailand initiative via a new strategic partnership with digital journey platform Agoda.

This newest partnership aligns private and non-private sector efforts to reinforce security, high quality, and traveller confidence throughout Thailand’s tourism ecosystem.

TAT governor Thapanee Kiatphaibool commented on the event: “Trusted Thailand reflects our commitment to raising tourism standards while ensuring travellers feel confident, informed, and secure when choosing Thailand. Partnering with Agoda allows us to extend this assurance through one of the world’s leading digital travel platforms, reaching travellers at scale and reinforcing trust through clear certification, transparent information, and responsible promotion. This collaboration demonstrates how public and private partners can work together to deliver quality-led travel experiences that support Thailand’s long-term tourism development.”

Agoda chief business officer Damien Pfirsch likewise remarked: “We are thrilled to partner with the Tourism Authority of Thailand on the Trusted Thailand initiative. By highlighting these certified partners in a number of ways and with special discounts to boot, Agoda is promoting travel to Thailand with added peace of mind and at great value. This reflects our ongoing commitment to supporting tourism in Thailand.”

How working with Agoda can increase Trusted Thailand

The Trusted Thailand framework certifies tourism institutions that meet outlined requirements in security practices, safe cost programs, multilingual communication, and accessible transport. 

Collaboration with Agoda is being progressed via three built-in areas that enhance visibility, reinforce assurance, and broaden entry to dependable journey data for worldwide guests.

Key actions embrace the launch of a dedicated Trusted Thailand landing page on Agoda’s platform which has been reside since early December 2025 and options numerous TAT-certified institutions. 

This is supported by the phased introduction of the Trusted Thailand badge on collaborating lodging property pages, initially rolled out in Chinese-language markets to strengthen consciousness and construct traveller confidence.

Guides for the up to date traveller

In parallel, safety-focused journey guides have been developed utilizing official TAT data, together with content material from the 1672 Travel Buddy service and the TAT Newsroom. 

The guides present sensible security data in English and eight extra languages, together with three Chinese language variants. Initial content material focuses on flood-related updates, with plans to broaden protection to different security subjects. 

The data is accessible via Agoda’s City Guides and QR code integration.

Leveraging Agoda’s attain to thousands and thousands customers worldwide and its sturdy regional presence, the collaboration strengthens confidence amongst worldwide travellers, significantly throughout Asia-Pacific markets, by offering clear and trusted alerts of high quality and security at key phases of the journey decision-making course of. 

In addition, the initiative enhances the visibility of Trusted Thailand-certified companions and reinforces Thailand’s positioning as a secure, dependable, and high-quality vacation spot, supporting long-term, quality-led tourism improvement.