NaviSavi trial proves UGC travel videos get up to 9X more clicks than professional videos
Travel themed person generated content material (UGC) gained up to 9 instances more click on throughs than professional videos when utilized in trial advertising campaigns, short-form video travel market NaviSavi has confirmed.
Sally Bunnell, Founder & CEO of NaviSavi feedback: “We’ve identified for a while that person generated content material (UGC) videos generate larger charges of engagement however the travel business has been sluggish to wake up to this. To fill that hole we set out to crowdsource this content material and now – with 125,000 geo-located videos accessible – we’re tremendous excited to formally roll out the B2B platform for our B2C travel shoppers.
“As the concept of short-form videos and terms like ‘social search’ are the hot topics for 2025 amongst marketers everywhere we’re seeing a high level of interest in what we’re doing already. Watch this space as we announce the names of the 15 clients – some of them amongst the biggest names in travel – and also provide an update on our fundraising soon.”
Off the again of this success, NaviSavi is formally launching on 4 December the primary ever B2B platform devoted to vertical, travel-onlyUGC short-form videos for advertising that may supply travel manufacturers entry to over 125,000 geolocated videos from over 180 nations produced by 5,000 creators.
The NaviSavi idea works in an identical approach to picture web sites resembling Shutterstock by offering a one-stop for pre-cleared content material, however fairly than professional content material the corporate presents vertical UGC videos that moreover are geo-tagged. This signifies that travel manufacturers now not will want to liaise with a whole lot of influencers to negotiate charges or clearance and may also search by key phrase or map based mostly.
This follows an award successful yr for NaviSavi with recognitions together with successful ‘Startup of the Year’ on the Tourism Innovation Summit (TIS) and finalist ‘Emerging Business Model’ class; ‘Startup of the Year’ on the World Aviation Festival; and Travel Massive’s ‘Innovation Pitch’ Winner. In addition NaviSavi was additionally a finalist on the World Travel Market (WTM) ‘Start-up Pitch’ and TravelTech’s ‘Trailblazer’s Startup Pitch Competition’. Founder & CEO Sally Bunnell additionally obtained Traverse’s Creator Awards ‘Industry Person of the Year’.