Geneva Tourism and Fondation Haute Horlogerie unveil inaugural Geneva Watchmaking Guide
Uncover Geneva’s world of watchmaking with the all-new Watchmaking Guide, immersing vacationers in a celebration of town’s watchmaking experience.
Geneva Tourism is delighted to unveil its inaugural Geneva Watchmaking Guide, in collaboration with the Fondation Haute Horlogerie, created to spotlight the important thing landmarks across the metropolis that finest showcase its wealthy horological historical past. As the birthplace of timepieces, Geneva has been on the centre of the watchmaking world for hundreds of years, and this new bilingual information invitations guests to find this dwelling custom by historic monuments, producers, immersive experiences, and themed occasions.
Designed to offer vacationers every part they should uncover town’s watchmaking universe, the Geneva Watchmaking Guide supplies guests with a information to understanding Geneva’s horological historical past, its experience, and its economic system. The information brings collectively the vacationer experiences which can be on supply to showcase this iconic custom, in a nod to Geneva’s robust historical past on the centre of the world of watchmaking. Combining native experience and sector excellence, the Geneva Watchmaking Guide is a singular pocketbook designed to tell and encourage vacationers to uncover town’s custom of excellence.
“Haute horology is much more than just the art of measuring time: it is a culture of high standards, details, and tradition. This guide provides the key to unlocking a better understanding of this exceptional world. Through our collaboration with Geneva Tourism, we have one shared ambition: to make this rich culture accessible to all, and to promote Geneva’s expertise in watchmaking to an ever-wider audience”, says Aurélie Streit, Vice President of the Fondation Haute Horlogerie.
Elegantly designed in a high-quality hardcover format, the information is conveniently pocket-sized with 175 pages of curated content material, and it joins the Geneva Food Guide – launched in 2024 – to finish the Geneva Guides assortment. Covering every part from the historical past of watchmaking to the good Maisons, the business’s economic system, and the technical specs of its timepieces, the information highlights the extraordinary range of this iconic Genevan business by interviews, experiences, and illustrations.
“This guide pays tribute to an essential part of Geneva’s DNA, while also inviting visitors to discover this tradition. It is aimed as much at watchmaking enthusiasts as it is at curious visitors who wants to discover what makes Geneva tick, encompassing both heritage and contemporary creativity”, says Adrien Genier, Director General of Geneva Tourism.
As nicely because the memento print version (GBP 28 per copy) – out there in each French and English – which will likely be out there for buy on the Geneva Tourism info level in Cornavin station, in addition to in chosen resorts, museums, and bookshops, the information may also be ordered on the Geneva Tourism web site. Digital variations are additionally out there, making it simpler than ever to entry town’s wealthy tradition of watchmaking.
With the Geneva Watchmaking Guide appearing as a map, guests to town will enjoyment of exploring the dwelling legacy of watchmaking in Geneva, promising a personalised journey by horology that’s in contrast to every other.