Expedia hires Google’s AI powerhouse to reshape travel’s future with bold new vision
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Expedia Group has appointed Xavier Amatriain as its first chief synthetic intelligence (AI) and information officer, underscoring the corporate’s push to place itself on the forefront of next-generation journey know-how. Amatriain beforehand served as Google’s VP of AI and compute enablement, bringing deep experience in machine studying, information infrastructure and agentic methods.
In his new position, Amatriain will oversee Expedia’s long-term AI and machine-learning technique whereas coordinating with product, B2B, advertising and marketing, finance and strategic-partnership divisions throughout the organisation.
Amatriain mentioned the journey sector is getting into a pivotal part formed by “generative, agentic and truly adaptive technologies” able to reworking how folks plan, e-book and expertise journey. “We’re creating seamless end-to-end travel experiences, and no company is better positioned than Expedia Group to lead this next wave,” he mentioned, including that the intention is a future during which journey turns into extra clever, intuitive and deeply personalised. The transfer comes at a time when AI adoption within the journey business is accelerating, pushed by rising client expectations, operational efficiencies and new alternatives in predictive analytics and dynamic content material era.
Expedia Group’s appointment displays a broader development as journey firms elevate AI experience into senior management roles. In September, Skyscanner promoted chief product officer Piero Sierra to chief AI officer, a transfer he described as a dedication to “curiosity, learning and making travel more personal, intuitive and inspiring.” As competitors intensifies, these management adjustments sign a wider shift: AI is not an add-on however a core driver of technique, product design and traveller engagement.
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