Doha Oasis honoured at TDM Travel Trade Excellence Awards 2025
The vacation spot took house the Guest Experience of the Year – Qatar and Social Media Campaign of the Year – Qatar classes.
Doha Oasis took house two awards at the TDM Travel Trade Excellence Awards 2025 – Middle East, following its transfer to reshape its identification and deepen its reference to guests via The Rebirth of Doha Oasis as a singular touristic vacation spot at the center of Doha, Qatar.
The vacation spot launched a complete rebrand themed The Rebirth of Doha Oasis, a strategic repositioning that unifies certainly one of Qatar’s most iconic experiences throughout luxurious retail, leisure, wellness, culinary, and hospitality.
The vacation spot is proud to be house to standout points of interest, together with the posh division retailer Printemps Doha, the biggest division retailer within the Middle East with over 700 manufacturers and greater than 200 unique, EverFashion Luxury Group with over 26 distinguished manufacturers, represented throughout greater than 55 boutiques strategically positioned within the nation’s most prestigious malls, Quest theme park the biggest indoor theme park within the area and residential to 2 Guinness World Record rides, Novo Cinemas, the Banyan Tree Doha 5 star luxurious resort, Doha Oasis Padel, and over 17 F&B international ideas.
The marketing campaign exceeded its major KPIs in each facet, efficiently shifting shopper notion from “luxury mall” to immersive touristic vacation spot.
Under the rebrand, all experiences had been introduced collectively below one clear and cohesive story.
Unified model, singular expertise
The rebrand centred on a easy but highly effective concept: “You’re at the Heart of It All,” reflecting the heat, luxurious, and sense of belonging that Doha Oasis gives to company who go to the vacation spot for procuring, high-quality eating, household enjoyable, leisure, sports activities life-style, or leisure.
The components of the rebrand embody a contemporary, elegant brand and desert-inspired color palette that mix city sophistication with cultural motifs, in addition to Doha Oasis architectural distinctive components. It additionally featured a brand new messaging framework centred on Moments (emotional storytelling), Movement (dynamic life-style), and Magic (unique experiences).
A full overhaul of social media presence, digital storytelling, and influencer partnerships was introduced as nicely, together with a brand new suite of content material templates, audio identification cues, and branding codecs to make sure consistency throughout platforms.
The rebrand was launched via a three-phase advertising and marketing rollout: the teaser marketing campaign, which featured cinematic reels and behind-the-scenes content material, hinted at a brand new chapter; adopted by the model reveal with a coordinated visible and messaging replace throughout all digital platforms; and, lastly, the activation part, the place the brand new identification got here to life via participating cross-property campaigns.
One of the campaigns was the profitable Eid Wonder Pass, which introduced households collectively via shareable and on-brand experiences.
Bringing impactful outcomes inside simply 12 weeks, the rebrand marketing campaign has marked a 5% enhance in optimistic model sentiment with suggestions from company who describe the brand new look as “inviting”, “stylish,” and “cohesive”, alongside a 3.5x enhance in model search quantity. Social media engagement hit report highs of over 300,000 with a outstanding 19% enhance in common engagement fee, and over 5.1 million impressions on model content material. The marketing campaign additionally drove vital web site site visitors from all owned channels and 27% enhance in footfall throughout the vacation spot.
But apart from these numbers, the marketing campaign succeeded in realigning Doha Oasis to be one unified vacation spot of marvel.
With this transformation full, Doha Oasis is well-positioned to steer future campaigns and partnerships in 2025 and past as a singular vacationer landmark at the center of Doha.
The TDM Travel Trade Excellence Awards – Middle East is a platform that spotlights the perfect motels, airways, airports, cruise traces, tour operators and journey businesses, reserving platforms, and journey know-how, tasks, and initiatives. It serves as a platform to have a good time key gamers who redefine the requirements within the journey business.
The TDM Travel Trade Excellence Awards Middle East 2025 is introduced by Travel Daily Media Magazine. To view the total checklist of winners, click on here. For extra particulars, please contact Danica Avila at awards@traveldailymedia.com.