Croatia Launches ‘Find Your Pomalo’ Campaign

Croatia is dialing down the push and turning up the allure with its new tourism marketing campaign, “Find Your Pomalo”—an invite to rediscover life’s easiest pleasures and embrace a slower tempo whereas exploring the nation’s coastlines, villages, and islands. Launched by the Croatian National Tourist Board simply in time for peak summer season journey, the digital-first marketing campaign celebrates the Dalmatian philosophy of pomalo—a laid-back lifestyle that encourages you to decelerate, take it straightforward, and dwell within the second. The marketing campaign is being rolled out solely on social media channels together with TikTok, Instagram, Facebook, and YouTube, with immersive video content material and user-generated storytelling at its coronary heart.

“We are noticing an increased demand for local customs and a peaceful way of life, alongside authentic experiences,” mentioned Kristjan Staničić, Director of the Croatian National Tourist Board. “The trend of slow travel is growing. Guests want to connect with unspoiled places and quiet their own thoughts.”

“Pomalo” is greater than a slogan—it’s a journey frame of mind. Through fastidiously crafted visuals, the marketing campaign showcases scenic coastal villages, leisurely al fresco meals, nature trails, and cultural immersion—encouraging guests to search out their very own interpretation of this lifestyle. It additionally faucets into broader journey traits in 2025, together with digital detox, wellness tourism, and a return to significant experiences over bucket-list checklists.

The marketing campaign can be dwell by way of the tip of August and targets Croatia’s key supply markets. Travelers are invited to hitch the motion through the use of the hashtag #FindYourPomalo and sharing their sluggish moments of discovery.