Tourism Malaysia inks partnership with Mitsui Outlet Park KLIA
Tourism Malaysia formalised a strategic partnership with Mitsui Outlet Park KLIA Sepang (MOP KLIA) on Wednesday, twelfth February.
The partnership was sealed by way of the launch of the Tourist Privilege Card (TPC) marketing campaign which helps the Visit Malaysia 2026 (VM2026) initiative and serves to strengthen Malaysia’s tourism ecosystem and additional place the nation as a most popular worldwide vacation spot, notably inside the buying and life-style phase.
The signing ceremony was officiated by Malaysian deputy minister of tourism, arts, and tradition Chiew Choon Man and witnessed by Daisuke Nihei, minister and deputy chief of mission on the Embassy of Japan in Malaysia; Ministry of Tourism, Arts, and Culture (MOTAC) deputy secretary-general for tourism Chua Choon Hwa; and Tourism Malaysia’s deputy director-general for promotion Lee Thai Hung.
Aligned with the nationwide agenda to revitalise the tourism trade and improve its contribution to the financial system, the initiative represents a big milestone beneath the VM2026 marketing campaign.
The rising significance of collaboration between private and non-private sectors
In his remarks, Chiew highlighted the significance of public-private collaboration as a key success issue for VM2026.
He likewise forged the highlight on MOP KLIA’s strategic location simply eight minutes from Kuala Lumpur International Airport (KLIA) which positions it as a significant gateway for worldwide guests looking for a world-class buying expertise.
At the identical time, the TPC initiative can also be anticipated to stimulate worldwide customer spending whereas supporting a resilient, people-centric tourism financial system in line with Malaysia MADANI rules and VM2026 goals.
For his half, Nihei famous that the collaboration displays the shared dedication of each nations and MOP KLIA to supporting Malaysia’s nationwide tourism agenda by way of the supply of aggressive incentives and visitor-focused amenities.
Great rewards within the offing
Under the precepts of the partnership, the TPC marketing campaign will supply unique rewards to worldwide guests from twelfth February to twelfth May of this yr.
Visitors who spend RM2,500 and above in a single receipt at taking part retailers will probably be entitled to redeem an unique cabin-size journey baggage, whereas those that spend RM300 and above could redeem a MOP KLIA Travel Scale.
Redemptions are restricted to at least one per eligible customer per day, on a first-come, first-served foundation whereas shares final.
Beyond retail incentives, the partnership can even embody joint advertising initiatives, nationwide and worldwide occasions, and different collaborative programmes geared toward attracting extra guests, stimulating native financial development and rising tourism receipts.
This collaboration helps the profitable supply of Visit Malaysia 2026 (VM2026) whereas additional enhancing Malaysia’s attraction as a vibrant, world-class tourism vacation spot and premier buying haven.