Global demand for MICE services is stronger than ever

In a world the place the journey sector’s focus is shifting in direction of extra experiential choices, the significance of MICE services continues to develop all through the world.

Based on a examine performed by MICE Hospitality again in 2023, the sector’s price stands to develop to round US$1.4 trillion by 2028, and each accommodations and stand-alone venues are scrambling to carve themselves a bigger share of the market.

Following the pandemic years, large-scale MICE occasions are again and the vary of services to make sure profitable conferences, conferences, and exhibitions has grown extra various over the previous couple of years.

At the identical time, international locations are additionally ramping up their respective services to welcome MICE travellers, guaranteeing that their occasions are each profitable and memorable.

This final level, nonetheless, raises the query of how corporations choose the placement of their MICE occasions, given the growing variety of choices obtainable to them.

UCC president Li Zhang not too long ago voiced her tackle the matter on the not too long ago concluded ITB China 2025, providing 4 key factors for consideration.

Searching for the proper venue on a world scale

Li mentioned: “Corporate clients are looking for more than just service providers. They want strategic partners in their global expansion journey. This trend of going global is creating new business opportunities for MICE service providers throughout the world.”

She identified how firms have change into extra meticulous in the case of deciding on venues for their occasions, particularly these staged abroad.

According to Li: “There are a large number of most favoured destinations, In Europe, these are France, Italy, and Switzerland. In Southeast Asia, it’s Singapore or Thailand; of course, Japan and the United States also remain desirable destinations.”

The locations talked about are identified for their wonderful MICE services, however take issues a step additional by providing wealthy cultural sources so as to add native flavour to occasions and to immerse members of their respective traditions.

Four factors of consideration

Based on her firm’s experiences, Li shared 4 key components that must be thought-about when selecting a MICE venue or vacation spot:

• Safety and safety of each organisers and members want to come back first, so areas the place political instability is rife are robotically faraway from any listing of potential venues. The identical goes for areas the place the well being of members could also be compromised attributable to the opportunity of contagion;
• Convenience by way of infrastructure, transportation, and connectivity are all key, as these allow occasion members to get to venues on time, undergo these venues hassle-free, and unfold the phrase to their colleagues again dwelling by way of e mail or social media. Convenience additionally means accessible services for differently-abled members;
• Cultural choices spell the distinction between a standard and staid occasion executed inside the confines of 4 partitions, and an immersive expertise that blends company dealings with native flavour to supply a extra attention-grabbing tackle conferences or exhibitions; and
• Cost-effectiveness issues; corporations wish to take advantage of their budgets and this implies trying on the most fairly priced choices, and maintaining tabs on fluctuating trade charges.