SocialMediaCon: Keller Williams' Groundbreaking Conference for Social Media Education and Training - KW Outfront Magazine

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The TL;DR: SocialMediaCon, Keller Williams’ first-ever social media convention for actual property professionals, takes place Sunday, February 22, in Atlanta, Georgia, and dwell on-line. Co-hosted by Gary Keller, Jason Abrams, and Ryan Leak, the occasion is open to all actual property professionals and options famend audio system and social media consultants Gary Vaynerchuk, Donald Miller, Chelsea Peitz, and Giselle Ugarte. The convention gives a complete method to social media, overlaying mindset, messaging, programs, on-camera confidence, and the function of AI in constructing a powerful enterprise and model.

As an actual property agent, on-line visibility is essential for attracting shoppers, constructing belief, and showcasing your experience. Exhibiting up on social channels with consistency strengthens your model and creates a launchpad for leads, referrals, and total enterprise development.

However understanding try to be displaying up on social is completely different than truly doing it. And whether or not you’re a acknowledged influencer otherwise you’re new to the social scene, the dynamic nature of social media means there’s a continuing want to remain knowledgeable concerning the social methods that profit from your time and power. Algorithms shift. Platforms evolve. Consideration will get tougher to earn. That’s why Keller Williams put social media entrance and middle at Household Reunion 2026.

This February, SocialMediaCon opens the primary full day of FR26 in Atlanta, Georgia. Co-hosted by KW founder Gary Keller and govt coach Ryan Leak, the occasion marks KW’s first-ever convention targeted on social media. SocialMediaCon options the main voice on consideration, tradition, and fashionable model constructing, Gary Vaynerchuk, StoryBrand AI founder Donald Miller, content material and technique professional Chelsea Peitz, and govt efficiency coach and management advisor Giselle Ugarte.

Whereas many KW-hosted occasions are unique to KW® brokers, SocialMediaCon is open to all actual property professionals, in all places. The occasion will get underway on Sunday, Feb. 22, at 7:45 a.m. ET. In-person admission is included in an FR26 Normal Admission Go, whereas dwell, on-line entry is accessible as a part of the FR26 Digital Expertise.

Study the Secrets and techniques, Methods, and Programs Utilized by High Creators

Alongside Gary Keller, KWRI Head of Trade and Studying Jason Abrams was one of many masterminds behind SocialMediaCon. When requested why he and Gary turned their consideration to social media, and why now, Jason mentioned the reply is straightforward: When you’re constructing an actual property enterprise, social media isn’t non-compulsory anymore; it’s foundational to belief, visibility, and relevance.

However, Jason says, there’s a significant issue with regards to social media schooling. Most obtainable coaching focuses on singular tendencies and content material suggestions for particular platforms, somewhat than complete methods for long-term success.

SocialMediaCon was created to resolve that drawback. Not like different one-off coaching occasions, SMC gives a complete method, overlaying mindset, messaging, and programs, along with present instruments that work throughout platforms.

“This isn’t platform-specific coaching,” Jason says. “It’s behavioral, psychological, and strategic — designed to final past the following algorithm replace.”

SocialMediaCon Audio system: Leaders Shaping Social Media and Branding

Pleasure Powell, KW’s supervisor of business and studying, says the choice of audio system for SocialMediaCon was extremely intentional. Whereas the audio system are well-known (Gary Vee has greater than 45 million followers throughout social media channels), they weren’t chosen only for their renown. As a substitute, they had been chosen for the way in which their experience ladders collectively. Every speaker gives a definite and complementary level of focus, addressing tradition and a spotlight, belief and management, content material programs, on-camera confidence, and readability in model messaging.

“There’s no overlap. No fluff. Each session has its place,” Pleasure explains.

Gary Vaynerchuk: Consideration, Relevance, and the Actuality of Social Media In the present day

Nobody is aware of social media higher than SocialMediaCon headliner Gary Vaynerchuk. A serial entrepreneur, CEO of VaynerMedia, and a New York Occasions bestselling creator, Gary is taken into account one of many main international minds on what’s subsequent in tradition, enterprise, and the web.

In Day Buying and selling Consideration: The Important Information to Mastering Manufacturers within the Age of Social Media Advertising and marketing, Gary says the fastest-growing companies and types grasp the artwork of storytelling and shift their methods in response to the platform the place audiences spend most of their time. The important thing to success is in profitable individuals’s consideration by offering content material of actual worth over time.

At SocialMediaCon, Gary will drill down on the “consideration economic system” and why most individuals misunderstand the which means of “content material.” He’ll cowl what brokers need to do to remain related over the following decade, not simply the following 12 months, and construct a model that earns individuals’s belief. Along with his signature frank type, Gary’s foremost stage session is designed that will help you reset how you concentrate on social media as an entire.

Donald Miller: Clear Messaging That Cuts By the Noise

If the important thing to profitable individuals’s consideration is nice storytelling, then you need to know inform an awesome story. And an awesome story, says Donald Miller, begins with readability.

The CEO of StoryBrand and StoryBrand AI, and the creator of ten books, together with Constructing a StoryBrand 2.0, Advertising and marketing Made Easy, and The right way to Develop Your Small Enterprise, Donald Miller says that in case your message is complicated, prospects (and followers) will discover it simple to disregard you. Against this, messaging that helps your viewers clearly perceive what you are able to do for them, builds an emotional connection, and gives a transparent name to motion offers you a aggressive benefit.

Utilizing his highly effective StoryBrand methodology, Donald will share simplify your message, place your viewers because the hero, and create efficient content material that helps enterprise and model development.

Chelsea Peitz: Programs for Sustainable Content material That Converts

Whereas Donald Miller may help you make clear what to say, Chelsea Peitz may help you get comfy doing it.

Writer of What to Publish: The right way to Create Participating Social Media Content material That Builds Your Model and Will get Outcomes (for Actual Property), Chelsea is an authority in social media advertising and marketing for actual property, the mortgage business, and title insurance coverage. She’s twice been acknowledged by Inman for her experience in creating screen-to-screen connection.

Chelsea’s superpower lies in instructing actual property brokers present up on-line as the identical individual they're offline, with a particular concentrate on video content material.

At SocialMediaCon, she’ll share construct a repeatable content material framework and a planning mannequin that stops burnout. You’ll depart understanding what to publish, why it really works, and keep constant to construct credibility and convert your followers into shoppers.

Giselle Ugarte: On-Digicam Confidence & Exhibiting Up When It Issues

When you’ve ever hesitated to hit document, communicate up, or put your self on the market since you didn’t really feel prepared, Giselle Ugarte’s SocialMediaCon session is for you.

Giselle challenges leaders to rethink visibility altogether. Her method isn’t about hacks, tendencies, or turning into an influencer. It’s about studying present up clearly and confidently when the stress is on — on digicam, in shows, and within the conversations that matter most. Utilizing science-backed efficiency teaching methods, Giselle shares cease overthinking, begin earlier than you're feeling prepared, and construct confidence via motion, not perfection.

With a profession spanning 20 years of tv, dwell manufacturing, and govt management, Giselle understands what it’s like to begin from zero — and present up, experiment, and construct when it appears like all eyes are on you.

On this SocialMediaCon session, you’ll discover ways to talk clearly underneath stress, use video and visibility as management instruments, and earn belief and authority by displaying up precisely as your self — on-line and particularly off.

AI-Supported Social Media Advertising and marketing

On this period, you possibly can’t have a dialog about social media with out additionally speaking about AI. Whereas the instruments change with every passing day, SocialMediaCon will cowl preserve your authenticity whereas leveraging AI to remove busywork and burnout.

Along with utilizing AI to generate ideas and replica, you’ll be taught methods and instruments for repurposing content material throughout platforms, dashing up workflows, and lowering friction so you possibly can create with readability and consistency.

Be part of SocialMediaCon on Sunday, February 22

From brokers to group leaders and coaches to brokers, SocialMediaCon is for actual property professionals in each function and at each stage. Register to attend FR26 in Atlanta, Georgia, or take part for the FR26 Digital Expertise, dwell on-line, beginning at 7:45 a.m. ET.