Realtor.com launches MLS-led collaborative search experience

[ad_1] Realtor.com has launched Realtor.com+, a collaborative house search expertise for brokers and their shopping for purchasers. It’s accessible solely by way of a number of itemizing companies, which is able to supply it as a member profit.

Realtor.com is beginning the 12 months with the launch of Realtor.com+, a collaborative house search expertise for purchaser’s brokers and their purchasers.

The platform, accessible solely by way of a number of itemizing companies as a member profit, permits brokers to look listings with MLS filters, view real-time insights into patrons’ search exercise, learn native market intelligence reviews, talk with purchasers and auto-plan tour routes with out leaving the Realtor.com+ platform.

Shoppers will be capable of entry the platform by way of a personalised hyperlink from their agent, which directs them to a Realtor.com search expertise the place all branding and communication leads to their agent.

Realtor.com CEO Damian Eales mentioned Realtor.com+ aligns with the portal’s dedication to sustaining an open market — an idea on the heart of a heated trade debate over non-public itemizing networks and itemizing information entry, in addition to a lawsuit between Zillow and Compass.

<img loading="lazy" decoding="async" aria-describedby="caption-attachment-1064226" class="wp-image-1064226" src="https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-360x450.jpeg" alt="" width="175" height="219" srcset="https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-360x450.jpeg 360w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-819x1024.jpeg 819w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-768x960.jpeg 768w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-1229x1536.jpeg 1229w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-1638x2048.jpeg 1638w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-1120x1400.jpeg 1120w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-1587x1984.jpeg 1587w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-40x50.jpeg 40w, https://assets.inman.com/wp-content/uploads/2025/02/IMG_0008-scaled.jpeg 2048w" sizes="(max-width: 175px) 100vw, 175px"/> Damian Eales | Credit score: Realtor.com

“Realtor.com was born from the partnership between the Nationwide Affiliation of Realtors and MLSs, and for 3 many years we’ve championed an open market that delivers transparency and significant worth to shoppers and professionals,” Eales mentioned in a written assertion. “Realtor.com+ modernizes that legacy by placing extra highly effective instruments into extra brokers’ palms than any product in our historical past, maintaining professionals on the heart of the transaction, and giving MLSs the dear AI-driven capabilities and member instruments they should lead the trade ahead.”

“However this isn’t simply one other device – it’s a step ahead in strengthening {the marketplace}, empowering MLSs and brokers, and enhancing the search expertise for shoppers,” he added.

In a dialog with Inman, Anna Marie Castiglioni, the pinnacle of Realtor.com Subsequent, mentioned Realtor.com+ is just not a lead product. As a substitute, it’s a possibility for brokers and their purchasers to have a frictionless, data-driven house search expertise that will get them to the ultimate purpose sooner: discovering their first — or subsequent — dream house.

“As soon as a shopper is previous early looking out and so they’re actually prepared to seek out their house, there’s a lot worth that the agent brings to that have. And [Realtor.com+] is about how can we elevate the position of the skilled the place they’re the hero in these moments? That was actually form of the tenet,” she mentioned. “How can we create a good, open ecosystem in partnership with the trade, not round it? And from a shopper perspective, it’s actually about how they will collaborate extra effortlessly and seamlessly to allow them to transfer rapidly and obtain higher outcomes.”

Castiglioni mentioned Realtor.com+ represents the “largest scale partnership” the portal has executed with MLSs and underscores the significance of sustaining an open, strong market.

<img loading="lazy" decoding="async" aria-describedby="caption-attachment-1107987" class="wp-image-1107987" src="https://assets.inman.com/wp-content/uploads/2026/01/1762111919970.jpg" alt="" width="175" height="175" srcset="https://assets.inman.com/wp-content/uploads/2026/01/1762111919970.jpg 400w, https://assets.inman.com/wp-content/uploads/2026/01/1762111919970-150x150.jpg 150w, https://assets.inman.com/wp-content/uploads/2026/01/1762111919970-50x50.jpg 50w" sizes="(max-width: 175px) 100vw, 175px"/> Anna Marie Castiglioni

“The issue that [the platform] is fixing is just not a brand new drawback. This concept of fragmentation, and the place the information is going on, and the way you make sure the agent stays central to the transaction? These are all issues which have been round for a very long time,” she mentioned. “[MLSs] needed to be within the driver’s seat and within the automotive, if you'll, with a accomplice that they trusted and shared a number of the identical values as them.”

“We expect that we're pretty distinctive within the trade by way of form of our historical past and our position. We aren’t a dealer. We form of stand shoulder to shoulder with the trade on trade issues and points which can be essential to the trade over and over,” she added.

“And in order that has created a number of belief over many, a few years. We perceive we’re nonetheless a big portal, however while you take a look at the issues that we worth, it aligns very intently to a number of the issues that the MLSs try to ship and defend for his or her subscribers: that openness to information, the equity, the transparency, the selection.”

Cover MLS and Cover Realtor Affiliation CEO Anne Marie DeCatsye echoed Castiglioni’s insights, saying the platform is “arriving at precisely the best second” as many trade gamers lean towards creating “closed ecosystems.”

“Realtor.com has taken a unique path, one which champions openness, collaboration {and professional} empowerment,” DeCatsye mentioned. “They’re the one portal that isn’t additionally a brokerage, and that issues.

“By integrating immediately into the MLS and delivering instruments designed for our subscribers – not in competitors with them – Realtor.com+ strengthens our members, helps their purchasers and reinforces the worth of the MLS. We’re proud to hitch forces with an organization that actually shares our dedication to an open, clear market.”

Alongside strengthening Realtor.com’s status amongst MLSs, Castiglioni mentioned Realtor.com+ additionally offers a aggressive edge as the corporate navigates a quickly evolving portal panorama.

“I believe while you take a look at what’s taking place extra broadly throughout among the different gamers within the trade, you’re seeing a pattern in direction of these extra closed, vertically built-in ecosystems the place you’re required to make use of sure instruments with a view to take part otherwise you’re solely granted entry or standing to sure form of perks and advantages of sure options that they might supply by checking sure containers,” she mentioned. “However this isn't going to be restricted to a choose few. You shouldn't have to be a lead-buying shopper of ours or use different merchandise of ours to have entry to it.”

“The MLSs who’ve chosen to allow this type of product inside their membership base, each single member of their MLS is ready to use it without spending a dime,” she added. “And in order that’s unbelievable when you consider the size of it.”

Realtor.com+ is presently accessible to Charlotte-based Cover MLS and will probably be rolled out to fifteen extra MLSs within the coming weeks, representing greater than 122,000 brokers throughout the U.S.