The Premier League is about to introduce a brand new LGBTQ+ inclusion marketing campaign after ending its partnership with Stonewall, the charity behind the broadly recognised Rainbow Laces initiative.
Stonewall’s Rainbow Laces marketing campaign, launched in 2013, turned a fixture throughout English soccer, with gamers from all Premier League golf equipment sporting rainbow-coloured laces and captains donning rainbow armbands to advertise acceptance and equality. The marketing campaign aimed to assist LGBTQ+ rights and foster inclusivity amongst followers and younger individuals.
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