Keller Williams takes pleasure in being an organization constructed by brokers, for brokers, and agent training has been a main focus because the firm’s founding.
Keller Williams’ teaching arm, KW MAPS Teaching, serves as a wellspring of teaching and academic applications that may enable you grow to be a greater agent and develop what you are promoting. Included amongst MAPS’ choices is the foundational teaching program Enterprise Goal: A Life by Design, also called Onward BOLD®.
Initially developed in 2009 and relaunched in 2025, Onward BOLD serves as a bridge that will help you rework from the actual property agent you might be right now to the one you aspire to be sooner or later.
Over a brief six weeks, this system offers instruments that will help you construct a sustainable, predictable, and worthwhile actual property enterprise, from optimizing your present database and enhancing your gross sales abilities to enhancing your open homes and occasions — and a lot extra.
Along with masking enterprise fundamentals, you’ll additionally learn to construct a private model, create social media content material, construct wealth, and reset your mindset for progress.
“Each course on the market can educate you some type of talent set to extend manufacturing,” Keller Williams® actual property agent and BOLD coach Kyle Evans says. “They’re a dime a dozen.” However what units the BOLD program aside, Kyle says, is its concentrate on creating each mindset and sensible abilities on the similar time. There’s nothing else prefer it within the trade.
Onward BOLD serves brokers at each degree, in addition to market heart leaders and productiveness coaches. As a result of abilities and targets change over time, it’s designed to be taken yearly, and individuals achieve new insights every time they take the course. Arrange as a collection of one-day lessons that happen over six weeks, periods are hosted all year long. Every is taught by an skilled KW MAPS Coach and held in particular person at completely different market heart places throughout the nation.
Hold studying to learn the way Onward BOLD will help increase your talents as an actual property agent, change your pondering, and rework what you are promoting.
BOLD® Program Launch and Overview
BOLD has been serving to actual property brokers rework their companies and lives for greater than a decade, and it continues to evolve. When this system was reimagined in 2025 as Onward BOLD, KW MAPS launched a brand new curriculum and content material from KW Founder Gary Keller.
While you enroll in Onward BOLD, you obtain way more than “how-to” lectures. This system covers the instruments and methods you’ll want to efficiently function what you are promoting, with a curriculum that pulls from KW’s personal publications library, together with The Millionaire Actual Property Agent, the MREA playbooks, Shift, and The ONE Factor. The up to date BOLD additionally features a new set of BOLD Legal guidelines and 10 new common BOLD Truths to assist information you in making a profitable enterprise and fulfilling private life, plus components from KW’s Quantum Leap and Value2 programs.
BOLD’s dynamic curriculum means lead era methods are tailor-made to present market circumstances, and the revised course cadence is designed that will help you produce outcomes each throughout and between weekly periods.
A Give attention to Mindset and Accountability
Along with enterprise fundamentals, Onward BOLD helps individuals mirror on what it means to stay a life by design — not by default — and take intentional steps to comprehend their very own imaginative and prescient for fulfillment. It helps present solutions to questions concerning the sort of life you wish to stay — personally, professionally, and financially — and easy methods to get there.
Since its launch, 1000’s of brokers have reworked their companies and private lives by implementing this system’s rules. This success comes not solely from the teachings of BOLD coaches but additionally from peer-to-peer accountability and the expertise of seeing others excel by means of this system.
Accountability frameworks embrace new gamification options that allow you to monitor your wins as you progress by means of this system. While you full duties and set up growth-oriented enterprise habits, you earn factors, which makes monitoring your progress partaking and enjoyable, and helps maintain you motivated. Earned factors can be utilized to redeem any “fouls” amassed throughout the six-week course, which might happen when weekly assignments aren’t accomplished. (4 fouls forestall commencement.)
“The brand new Onward BOLD is Gary Keller’s love letter to the trade,” Kyle says. “It’s six weeks of excessive accountability and knowledge.”
Advantages of BOLD®: Why Brokers Enroll
Brokers might initially enroll in Onward BOLD to enhance professionally, however they shortly uncover the alternatives it offers to enhance personally, too. KW MAPS Coach Hudson Warren describes Onward BOLD as “a possibility to fill the gaps in your private world, what you are promoting world, and wherever you don’t love the outcomes you’re at the moment receiving.”
Hudson has a easy self-test for brokers who’re uncertain about enrolling in BOLD. He asks them to have a look at their enterprise, earnings, and private life to evaluate if every class charges a ten out of 10. It seems, there’s nearly at all times some space that would use enchancment.
“When you’re conscious of the gaps which are in what you are promoting and/or your life, it’s a straightforward choice to get into BOLD.”
Hudson Warren
Improved enterprise outcomes are one of many key causes folks be part of this system, and Hudson notes that the typical manufacturing is 11 items of enterprise over the course of six weeks in BOLD. And never solely has he witnessed his college students succeed by means of BOLD, however Hudson has skilled it for himself. After 9 years with some success as an actual property agent, Hudson moved throughout the nation and needed to begin over. He went 9 months with out promoting a home earlier than he determined to offer BOLD a shot.
Previous to enrolling in BOLD, Hudson had offered 20 homes in his finest 12 months. Over the course of the next 5 years, he dedicated to taking BOLD a mean of 3 times yearly — and it paid off. In his fifth 12 months, Hudson closed 219 transactions. He’s now a seven-figure earner.
Hudson says BOLD taught him one thing you don’t study when getting your license.
“(BOLD) taught me easy methods to suppose like a businessperson — to run my enterprise like a enterprise,” Hudson says. “That’s a giant factor, what you are promoting like a enterprise, as a result of they don’t educate that in actual property college.”
Hudson additionally attributes what he discovered in BOLD to the success he’s discovered personally — together with getting married, having six youngsters, and turning into a KW MAPS coach. He says BOLD has given him the training and abilities to stay a life he by no means thought was within the playing cards.
“It’s opened loads of doorways for me,” Hudson displays. “As a result of I put myself in an atmosphere that was centered on ‘can’ versus ‘can’t’ and ‘how’ versus ‘how not.’”
BOLD® Tales of Transformation
Observe-up and networking are two essential areas brokers can count on to enhance on once they enroll in Onward BOLD.
Hudson recollects an agent he labored with who was doing nicely, although not nice, who had admittedly grow to be a little bit complacent. The agent felt she had run low on folks to speak to. As a result of BOLD places individuals ready to have a number of conversations each week, the agent discovered herself speaking to a builder she’d spoken to previously a couple of new improvement he was creating.
Whereas in BOLD, she known as the builder once more to see if he had chosen an agent for the venture. The builder stated he had, however since an settlement hadn’t but been signed, the agent requested if they may meet. The follow-up paid off: After assembly with the builder, she landed a contract for 256 listings.
“I’ve had just a few like that — most likely three or 4 brokers who, simply because they’ve been blitzing their lead era, picked up total neighborhoods to promote,” Hudson says.
Kyle has additionally seen firsthand the impression BOLD can have on work and life — for himself in addition to the brokers he’s taught and coached. He took BOLD not lengthy after turning into a full-time agent, and he says he shortly noticed his enterprise “skyrocket.” Kyle credit BOLD with serving to him get out of his personal approach, altering the best way he considered issues, and studying to “observe the performs” that led him to the place his profession is now — with a projected 100 to 110 properties offered by the top of 2025.
After discovering his personal success by means of BOLD, Kyle determined to pay it ahead as a coach, and he says the distinction Onward BOLD makes is spectacular, even for these simply beginning out. “You might have folks are available in, getting their license and getting six, seven, or 10 offers — whereas the typical actual property agent is promoting lower than 4 properties. You might have a brand-new agent who, in six, seven weeks, is smashing it. It’s so cool.”
When an agent approached Kyle and admitted he was all the way down to his final $2,000 and will have to surrender on actual property, Kyle inspired him to enroll in BOLD. Kyle was so assured that it could assist, he provided to refund the agent’s cash if he adopted this system and didn’t get what he wanted.
The agent obtained what he wanted — and extra. After finishing his first BOLD, he reported again to Kyle that he had taken 5 listings, put three or 4 underneath contract, and had $40,000 of pending earnings.
Whereas BOLD has proven it may possibly assist brokers produce huge numbers, it additionally performs a essential position in creating the mindset wanted to be productive, incorporating methods and rules that assist individuals overcome limiting beliefs. By teaching and the brand new BOLD Legal guidelines and BOLD Truths, brokers develop a growth-oriented perspective that enables them to suppose greater and understand ranges of success they could have believed have been inaccessible to them.
Signal Up for BOLD® At the moment
There are many programs that may present you easy methods to be a greater actual property agent, however that’s sometimes the place the coaching ends. And BOLD is about a lot greater than coaching — it’s designed to launch your profession and a life by design. Not solely will you decide up instruments to reinforce your actual property enterprise, you’ll study to regulate your mindset so you’ll be able to spot and embrace alternatives that may take your skilled and private life to new heights.
What’s distinctive about Onward BOLD is that brokers can profit from it no matter the place they’re of their profession journey, whether or not they’re a high agent or an aspiring one.
“How do you grow to be a high producer? You suppose and behave like one, and the simplest approach to do this is to be with them and study the identical issues they’re, so you’ll be able to go implement them,” he says.
In the meantime, Kyle acknowledges that for any agent who could be pondering “there’s obtained to be greater than this,” BOLD is a superb place to reset your mindset and work habits and refresh your abilities.
“Similar to with something, you get out what you set in,” Kyle says. “I don’t know if I’ve ever heard of a program the place so many individuals say, ‘That modified my life.’ It may very nicely do the identical factor for you.”
Your transformation begins with BOLD.
Register for a BOLD Session Close to You
Ceaselessly Requested Questions About Onward BOLD®
Deciding whether or not or to not enroll in Onward BOLD? Listed here are solutions to among the mostly requested questions on this system.
What’s Onward BOLD?Onward BOLD is a six-week teaching program designed to assist actual property brokers construct a sustainable, predictable, and worthwhile enterprise. This system teaches enterprise fundamentals based mostly on time-tested KW fashions and methods, and offers instruments to be a profitable entrepreneur, together with private branding, social media content material creation, wealth constructing, resiliency, and mindset practices.
How does Onward BOLD work?Onward BOLD gives a collection of six, one-day lessons that happen over six weeks. Particular person market facilities host every BOLD collection, which is taught by an skilled KW MAPS Coach, stay and in particular person.
How a lot does Onward BOLD value?Onward BOLD is a $799 funding.
Who’s Onward BOLD for?Onward BOLD is geared towards Keller Williams® brokers and potential brokers. Market heart leaders and productiveness coaches are additionally welcome to enroll. This system is designed to assist individuals in any respect phases of their careers and ranges of actual property expertise.
What are the advantages of enrolling in Onward BOLD?Onward BOLD offers actual property brokers with the instruments to reinforce their companies, and a lot extra. The brand new Onward BOLD has a brand new curriculum, together with new BOLD Legal guidelines that assist drive success, and BOLD Truths that assist information individuals in creating a satisfying life by design. BOLD purchasers are at the moment averaging 11 items of enterprise, with eight underneath contract, throughout the course collection.
How do I register for Onward BOLD?Market facilities host BOLD collection at completely different instances of the 12 months and on numerous days of the week. Discover a BOLD close to you and register.
