KW® Singapore introduced Rayne Chua as New Launch Director and model ambassador for KW® Singapore in Q2 ‘25.
Because the world’s largest actual property franchise by agent depend, with a presence in over 60 areas and greater than 160,000 affiliated brokers worldwide, Keller Williams has entered Singapore with a proprietary mannequin: one which emphasizes AI expertise, media, model positioning, progress, income sharing, and a worldwide community of affiliated brokers for cross-collaboration.
Rayne Chua, New Launch Director
Because the New Launch Director at KW® Singapore, Rayne Chua brings in depth expertise in actual property, undertaking advertising, coaching and main high-performing groups. In 2024, Chua led her earlier company to $1.5 billion in closed quantity.
Earlier than actual property, Chua spent 16 years in schooling, rising from a instructor to a senior specialist with the Ministry of Schooling. Her management model at present displays that background: it’s centered on mentorship, structured coaching, and empowering others to attain breakthrough outcomes.
“Growing consultants to value-add to purchasers’ journeys is on the coronary heart of what I do,” she says.
“It’s the identical method I had in my earlier company, however now with KW® Singapore, I’ve the worldwide instruments, media assist and ecosystem to scale it additional.”
With greater than a decade of success in undertaking advertising, Chua is completely positioned to steer Keller Williams’ new launch technique. In her first three months, she has already:
Introduced in KW® Singapore’s first developer partnership (GuocoLand’s undertaking at Springleaf Residence, attaining 55% gross sales conversions throughout launch)
Educated all brokers throughout her firm on new launch gross sales methods
Doubled her group to over 80 brokers, out of which 40 adopted her from her earlier company
Her observe document speaks volumes: 70% of her group’s transactions come from new launches, and she or he continues to handle portfolios starting from high-net-worth buyers to aspiring HDB upgraders. In 2024, she achieved greater than $1 million in fee, with a excessive proportion coming from undertaking advertising.
But Chua is fast to acknowledge that the journey isn’t with out its challenges. The tempo is quick, the training curve steep, however the potential for exponential progress is critical. Regardless of teething points beginning and abandoning an nearly assured millionaire run, the promise of a holistic, sustainable mannequin satisfied her.
“Brokers not solely earn from gross sales but in addition from teaching and introducing others into the neighborhood. The Keller Williams mannequin is a self-retention mannequin that reduces attrition and fosters exponential progress.”
Chua provides, “It’s not simply energetic revenue from gross sales anymore. You may coach and construct others, however even when you’re not actively doing so, the referral mannequin ensures your loved ones continues to learn.”
The momentum has been robust. In simply over three months, her group has expanded quickly, secured developer partnerships and positioned itself because the go-to new launch division at KW® Singapore
For Chua, the subsequent stage is group progress and management improvement. She is in search of brokers with a 100% willingness to be taught and a robust entrepreneurial mindset: People desirous to leverage AI instruments, brand-building methods and the worldwide KW platform.
Her message is straightforward: “Should you’re trying to scale your small business, break via revenue ceilings, and construct a long-lasting legacy, that is the place.”
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