Keller Williams Realty, LLC (KW) has appointed Sandra Howard as chief advertising and marketing officer (CMO). The appointment is efficient on August 18.
“We’re excited to welcome Sandra as our new CMO and member of the corporate’s govt group,” stated Chris Czarnecki, CEO and president of KW.
“With twenty years of shaping model technique and delivering transformative outcomes for a number of the world’s most acknowledged corporations, Sandra brings a wealth of expertise to raise our aggressive place and the manufacturers of our brokers and franchisees, which is essential to our continued strong progress,” stated Czarnecki.
In her new function, Howard will speed up KW’s progress through strategic advertising and marketing, branding, and communications-driven innovation and initiatives.
“Keller Williams doesn’t simply discuss values, we reside them,” stated Howard. “It is a model constructed by actual property entrepreneurs who do the onerous work, share their success, and present up for one another. That’s precisely the sort of tradition I wish to assist lead and elevate.”
Most not too long ago, Howard served as principal of brand name technique at LERMA/, a full-service promoting company based mostly in Dallas, Texas, the place she developed insight-driven technique and built-in advertising and marketing campaigns for wellness and life-style purchasers.
Earlier than that, Howard spent over a decade at AT&T, main enterprise-wide promoting finest practices and unified the corporate’s messaging and model story throughout all platforms and enterprise items, showcasing how know-how enhances on a regular basis life.
Because the Company Model Advertising and marketing and Enterprise Promoting Vice President at AT&T, she additionally directed the corporate’s largest B2B model repositioning.
“In at present’s market, relevance beats recognition. Folks don’t select manufacturers they know; they select those that select them again,” stated Howard.
“Our imaginative and prescient is to empower brokers to steer with empathy, hear with intention, and serve with authenticity so we don’t simply present up out there, we stand out,” stated Howard.
Earlier in her profession, Howard served because the Promoting and Advertising and marketing Communications Director at Southwest Airways, a Senior Client Insights Advisor at Edelman, and because the Senior Director of Client Insights and Promoting at Burger King.
“The perfect manufacturers and the most effective brokers don’t simply occupy house out there,” stated Howard. “They occupy house in folks’s lives.”
Howard has been acknowledged with prime trade honors, together with a Gold Cannes Lion for AT&T’s “It Can Wait” marketing campaign, a North American Gold Effie Winner for Southwest’s “Baggage Fly Free” TV marketing campaign, and recognition in Adweek as a Guerrilla Marketer of the Yr.
