Jamal Bryant-Led New Birth Baptist Church Hosts Black Businesses Market

[ad_1] by Nahlah Abdur-Rahman November 30, 2025

New Delivery's lead pastor, Jamal Bryant, has led the initiative to uplift Black companies that align with consumers' values.

Virtually 100 Black companies have been spotlighted by Pastor Jamal Bryant and the New Delivery Baptist Church for its new entrepreneurial initaitive.

The Bullseye Black Market, starting Nov. 28, featured these companies in an effort to spice up buyer consciousness and help. The distributors poured into the New Delivery Baptist church’s metro Atlanta amenities for a day of intentional buying inside the group.

Beginning on Black Friday, well known as the most important buying occasion of the 12 months, the Bullseye Black Market aimed to pour a refund into native Black-owned retailers throughout town. As a substitute of consumers placing their {dollars} into massive chains like Amazon or Goal, they may patronize companies that promote high quality items, maintaining these entrepreneurs thriving.

“It allowed me to reinvest extra money into my enterprise and assist school college students, one among my very own, which is my daughter. So, the cash, while you help my enterprise, it helps help me and my household to have the ability to present a residing for us as effectively,” shared vendor Renee Alexander of Mrs. Renee’s Well being Options, to 11Alive.

In keeping with New Delivery’s web site, the occasion featured vacation cheer alongside its deal with maintaining Black {dollars} inside the group. Youngsters may additionally take photos with a Black Santa Claus as households engaged in Christmas purchasing for a better goal.

Initiated by Pastor Jamal Bryant, who additionally spearheaded the boycotts of Goal over the corporate’s DEI cutbacks, the primary iteration of the market occurred round Juneteenth. The transfer offered different locations for folks to buy that uplifted Black folks in enterprise, a mission many distributors nonetheless really feel at this time.

“I believe it’s essential for us to come back out and help the group and truly educate ourselves on what merchandise now we have within the Black group as a result of how will you purchase Black should you don’t know what Black has to supply,” added vendor Gerald Dean of Been to the Bayou.

The transfer to repeatedly “purchase Black,” particularly in the course of the vacation season, helps consumers help companies that align with their values. Whereas chains like Goal have pushed again on the narrative that they don’t help various companies, Bryant has remained adamant on highlighting Black entrepreneurs throughout the Atlanta group.