Norwegian journalist Kjersti Flaa went viral for sharing a video of an ungainly 2016 Energetic interview she mentioned “made me wish to give up my job” — then discovered herself in a New York Occasions piece, insinuating a potential connection between her and Baldoni’s disaster administration group.
Because the rising battle between It Ends With Us costars Blake Energetic and director Justin Baldoni continues to escalate, one individual is making an attempt to step her manner proper out of the road of fireside … even after she shared her personal points with Energetic.
Norwegian journalist Kjersti Flaa first discovered herself tied in with the months-long feud rising between the costars in August when she shared video from a 2016 interview she’d performed with Energetic she dubbed “‘The Blake Energetic interview that made me wish to give up my job.”
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In it, Flaa made a remark about Energetic’s evident child bump, which appeared to not go over nicely with the actress, resulting in a tense remainder of the interview. It was round this similar time, as Energetic and Baldoni had been individually selling their movie, that the strain between the celebs started to select up steam within the media.
Energetic was accused of making an attempt to take over the manufacturing and criticized for her extra lighthearted method to the movie’s publicity tour, whereas Baldoni leaned into its extra severe material of home violence in his personal appearances.
Flaa Denies Involvement in Alleged ‘Smear Marketing campaign’
Baldoni reportedly employed famend disaster supervisor Melissa Nathan — of the identical agency that labored with Johnny Depp — additionally in August, 4 months earlier than Energetic’s bombshell lawsuit, filed Saturday and obtained by TMZ.
The go well with particulars allegations of sexual harassment together with claims that he and his group participated in a smear marketing campaign to destroy her repute. Baldoni and his group have denied the allegations and referred to as the go well with an try to “repair her detrimental repute.”
Additionally on Saturday, the New York Occasions printed an article revealing alleged personal messages detailing a smear marketing campaign towards Energetic. The article insinuated a potential connection between Flaa and Nathan, pulling her into the narrative surrounding this lawsuit.
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Referring to the timing of Flaa’s video launch in August 2024 amid the Energetic-Baldoni feud, the Occasions wrote, “In the meantime, an internet backlash towards Ms. Energetic was underway. It’s unattainable to know the way a lot of the detrimental publicity was seeded by Ms. Nathan, Mr. Wallace and their group, and the way a lot they seen and amplified.”
The article additionally famous, “It wasn’t the primary time she had posted a video aligned with a consumer of Ms. Nathan. In 2022, within the midst of Mr. Depp’s authorized battle with Ms. Heard, Ms. Flaa posted clips of her interviews with the actor, tagged #JusticeForJohnnyDepp.”
It’s maybe the implication that her share of her expertise with Energetic was “seeded” by Nathan or Baldoni’s disaster group that Flaa appeared to take concern with, as she rapidly shared a video posted to her Threads and YouTube accounts.
“Okay, so I’ve to say one thing as a result of now I see that issues are beginning to snowball and persons are beginning to that I had something to do with the smear marketing campaign towards Blake Energetic that was orchestrated allegedly by Justin Baldoni and his group,” Flaa wrote.
“I additionally learn the article within the New York Occasions this morning. I have been studying by the lawsuit and I see there’s been a lot soiled work occurring behind-the-scenes,” she continued. “I simply wished to say I had nothing to do with it. After I learn the textual content messages that had been going backwards and forwards between Justin Baldoni’s PR group, I used to be as shocked and appalled, like all people else”
“I’d by no means participate in something like that. That is such an insult to me,” Flaa added. “And I actually hope you probably have time, try my video that I simply posted on YouTube the place I clarify issues, as a result of I do not need part of this. I posted a video. I confirmed how Blake Energetic was behaving in my interview, and that is it.”
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Stars Supporting Blake Energetic
At this level, it seems that not one of the stars of It Ends with Us are following Baldoni on social media, with the purported leaked texts even mentioning months in the past when Energetic’s husband Ryan Reynolds had unfollowed him, requesting a plan of motion ought to Energetic in the end accomplish that.
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