How Much Money Did American Eagle Make From the Sydney Sweeney Jeans Ad?

[ad_1] <img width="384" height="216" src="https://hollywoodlife.com/wp-content/uploads/2025/08/GettyImages-2151456398_c6266e-e1754404602336.jpeg?resize=384%2C216" class="attachment-hl-384x216-tc size-hl-384x216-tc wp-post-image" alt="How Much Money Did American Eagle Make From the Sydney Sweeney Jeans Ad?" srcset="https://hollywoodlife.com/wp-content/uploads/2025/08/GettyImages-2151456398_c6266e-e1754404602336.jpeg?resize=384%2C216 384w, https://hollywoodlife.com/wp-content/uploads/2025/08/GettyImages-2151456398_c6266e-e1754404602336.jpeg?resize=768%2C432 768w, https://hollywoodlife.com/wp-content/uploads/2025/08/GettyImages-2151456398_c6266e-e1754404602336.jpeg?resize=1536%2C864 1536w" sizes="(max-width: 768px) 100vw, 670px" decoding="async" fetchpriority="high"/> Picture Credit score: GC Photographs It’s now unimaginable to not know all in regards to the current American Eagle denims advert that includes Sydney Sweeney. Until you’re residing beneath a rock, the newest denim marketing campaign has sparked intensive controversy on social media. The slogan “Sydney Sweeney Has Nice Denims” induced an internet firestorm, as left-wing and right-wing commenters debated over the marketing campaign’s message and look. However now that American Eagle shares have risen, persons are asking yet another query: how a lot cash has the corporate made out of the advert?

Right here, Hollywood Life breaks down what we all know to this point about American Eagle’s shares and earnings from the commercial.

Why Is the Sydney Sweeney American Eagle Advert Inflicting Controversy? The “Sydney Sweeney Has Nice Denims” marketing campaign sparked backlash due to its play-on of the phrase “denims” to switch “genes.” Folks accused American Eagle of racism for utilizing a white, blonde-haired, blue-eyed actress to glorify a white individual having superior genes. Others known as out AE for sexualizing Sydney within the advert, as she is seen getting dressed and leaning over the hood of a automotive in a subtly sultry method.

Proper-wing commenters, nevertheless, defended the AE marketing campaign and slammed left-wing critics for making an attempt to push “woke” propaganda.

What Did American Eagle Say About Its ‘Nice Denims’ Advert? Days after releasing its commercial with Sydney, American Eagle shared a press release defending the marketing campaign. The assertion learn, “‘Sydney Sweeney Has Nice Denims’ is and all the time was in regards to the denims. Her denims. Her story. We’ll proceed to have a good time how everybody wears their AE denims with confidence, their manner. Nice denims look good on everybody.”

How A lot Cash Did American Eagle Make From the Sydney Sweeney Advert? A number of shops reported that American Eagle’s shares rose by 20 p.c after Donald Trump praised the marketing campaign, but it surely’s nonetheless unclear how a lot AE made out of the Sydney “Nice Denims” marketing campaign.

Nevertheless, AE has financially underperformed all through 2025 to this point, in line with CNBC. By Might of this yr, gross sales fell 3 p.c, and the AE inventory was down 21 p.c. The outlet reported that AE’s working revenue for the second quarter of 2025 was projected to be between $40 million and $45 million.

Has Sydney Sweeney Responded to the American Eagle Criticism? No, Sydney has not publicly responded to the criticism surrounding the American Eagle marketing campaign.

How A lot Did Sydney Sweeney Get Paid for the American Eagle Marketing campaign? Sydney’s actual paycheck for her American Eagle marketing campaign continues to be unknown, however the actress has lately partnered with a number of firms on varied merchandise, akin to a cleaning soap that includes her precise bathwater.

As a widely known actress, Sydney has labored her manner up the ranks of Hollywood. By starring in and producing a number of movies, Sydney’s web price elevated to $40 million as of 2025, per Superstar Web Price.