Exceeding Expectations: How Partner Managed Services and the Cisco 360 Partner Program Accelerate Revenue Growth

[ad_1] Technological innovation, supercharged by AI, is reshaping buyer expectations. Companies now demand outcomes—delivered with simplicity and agility—not simply expertise merchandise. This shift has propelled managed companies to the forefront of our {industry}, making it a crucial differentiator and a prime precedence for our companions.

At Cisco, we're dedicated to empowering our companions’ success on this transformation. As Tim Coogan, SVP, International Accomplice Gross sales states, it is a keystone of our channel technique and the brand new Cisco 360 Accomplice Program:

“Our clients are telling us loud and clear that managed companies are more and more how they undertake transformative expertise. And our companions are telling us that this enterprise mannequin is the place they count on the largest development. That makes managed companies crucial to Cisco’s future as properly. That is why we’ve constructed managed companies into the inspiration of the Cisco 360 Accomplice Program—as a result of we consider in assembly clients the place they're and empowering companions to ship outcomes that matter most.”

Buyer Demand Meets Accomplice Precedence The info is obvious: managed companies are the first development driver for B2B IT channel companions. A February 2025 Canalys survey of over 1,000 international respondents discovered that 49% named managed companies their most essential income alternative, far outpacing {hardware} gross sales at 16% with different initiatives following at precipitously smaller charges. The survey additionally recognized managed companies as the highest contributor to gross margin.¹

This deal with managed companies makes good sense when you think about the tangible benefits for companions:

Boosted Profitability: Managed companies create predictable, recurring income streams with larger margins that may be optimized over time, boosting investor confidence and supporting funding issues. Enhanced Buyer Engagement: Managed companies allow a full lifecycle engagement, guaranteeing you have got continuous causes to have interaction along with your shoppers—from touchdown the preliminary sale and serving to the shopper onboard and undertake the answer to increasing the chance and renewing—resulting in elevated lifetime values, mindshare, and satisfaction. Strategic Worth: By specializing in enterprise outcomes as a substitute of speeds and feeds, you elevate from being a vendor to an integral strategic advisor. It's a lot more durable for a competitor to enter an account when the shopper feels compelled to name you first to debate new priorities.

Cisco’s 3P Technique: Our Dedication to Your Managed Companies Journey I’ve beforehand written about Cisco’s dedication to MSPs via our “3P” technique: Platform, Choice, and Efficiency. This multi-faceted strategy continues to seize what's most important for our shared success because the Cisco portfolio, our companions, and our associate program are continually evolving.

Platform: Begin with Nice Expertise – Our “One Cisco” portfolio brings collectively the unparalleled power of our industry-leading expertise. From networking and safety to observability and collaboration, our platforms are designed with APIs for seamless integration, centralized administration, and automation. We proceed to put money into MS-specific product managers who perceive the options wanted for operational success at scale, enabling you to ship complete, outcome-based options. Choice: The Keystone of Our Technique – We're dedicated to elevating and simplifying the associate expertise for you as an MSP. This consists of offering a wealthy set of instruments and assets, delivered by {industry} consultants, that will help you combine platforms, optimize your apply maturity, and speed up your managed companies enterprise . We wish to scale back the time and value of your evolution, regardless of the place you might be in your journey. Efficiency: Rewarding Your Development – The Cisco 360 Accomplice Program is designed to reward companions for development and for increasing their Cisco capabilities. It’s about recognizing your investments and celebrating your success in delighting clients. We're aligning you to the Cisco discipline sellers via frequent metrics and providing you with managed services-specific, portfolio aligned Cisco Powered Companies.

Accomplice Managed Companies: Embedded All through the Cisco 360 Accomplice Program Single labels now not outline a expertise associate. As a result of most companions now function a number of practices, managed companies are deeply embedded within the Cisco 360 Accomplice Program—not as an add-on, however as a elementary measure of success. Your managed companies apply maturity and demonstrated capabilities instantly contribute to your Accomplice Worth Indices (PVIs), that are central to unlocking your designations and advantages.

Right here’s how managed companies present up within the related metric classes:

Foundational: We acknowledge your progress in constructing a strong managed companies apply, together with devoted roles and working a Community or Safety Operations Middle (NOC/SOC). Our three-level Managed Companies Observe Maturity framework, aligned with the TSIA LAER buyer engagement mannequin, helps you at each stage of your journey. Capabilities: These metrics replicate your group’s experience via Black Belt enablement and Cisco profession certifications. Companions with a Managed Companies Observe Maturity can earn further advantages by sharing capabilities from a Middle of Excellence throughout a number of international locations via a versatile H ub and S poke mannequin. Efficiency: Your managed companies bookings (ACV/TCV) and your use of MS-specific shopping for applications—the Managed Companies Enterprise Settlement (MSEA) and Managed Companies License Settlement (MSLA)—instantly enhance your efficiency metrics. Flagging your managed companies bookings additionally helps justify continued funding in MSP-focused options and consultants. Engagement: Managed companies naturally embody full lifecycle engagement—from touchdown and adoption to enlargement and renewal. These motions translate instantly into your Engagement actions and Cisco 360 outcomes.

Reaping the Rewards of Managed Companies Success Success in managed companies is properly rewarded within the Cisco 360 Accomplice Program.

Differentiation: Attaining Cisco Powered Companies designations helps you stand out. They're searchable within the enhanced Accomplice Locator, which helps clients, Cisco sellers, and different companions discover you based mostly on demonstrated strengths. Programmatic Discounting: We respect that MSPs drive architectural choice. Programmatic discounting, aligned to your Observe Maturity and Cisco Powered Service attainment, helps you quote and promote with velocity and profitability, permitting you to populate your service catalog with well-priced gives. Cisco Accomplice Incentives (CPI): Again-end incentives via Cisco Accomplice Incentives (CPI) additionally improve your profitability. CPI rewards you for promoting the newest Cisco improvements—for instance, Wi-Fi 7 merchandise carry the next incentive than Wi-Fi 6E. Your earnings develop as you put money into your Managed Companies Observe Maturity and capabilities, and reaching the Most popular designation unlocks a further CPI bonus. Deal Registration: Protects your pursuits in aggressive conditions, whether or not you might be searching a brand new brand, teaming with a Cisco gross sales group, or pursuing a renewal. It helps us handle forecasts and rewards you for constructing this movement into your gross sales course of.

These are only a few of the methods we reward your success!

Your success with managed companies is important to our mutual development. The Cisco 360 Accomplice Program is designed to create a flywheel impact: as you make investments and ship worth, you might be rewarded, enabling additional development. After we each make investments, we succeed collectively in a market ripe with demand.

Act Now: Your Path to Success Maximize the Cisco 360 Accomplice Program transition alternative by:

Investing in Cisco Platforms: Construct and improve your managed companies utilizing the industry-leading One Cisco portfolio. Attaining Cisco Powered Companies: Differentiate your companies and acquire better visibility available in the market. Advancing your Supplier Position stage: These investments instantly translate to Cisco 360’s Managed Companies Observe Maturity and defer the necessity for added validations for 18 months or extra from the launch on January twenty fifth Leveraging MS-Particular Shopping for Applications: Optimize your profitability by using software program shopping for applications designed for MSPs. Flagging Managed Companies in CCW: Guarantee your contributions are precisely tracked and acknowledged to assist us scale investments that assist your wants. Using the Accomplice Expertise Platform (PXP): Monitor your Accomplice Worth Indices and metrics to see how your efforts translate into program advantages.

Cisco is deeply dedicated to making sure our MSP companions have the platforms, assets, and incentives to develop profitably. By embracing managed companies with Cisco, you may unlock new ranges of worthwhile development and create lasting worth in your clients, all of which you will note mirrored within the Cisco 360 Accomplice Program