Celia Imrie’s Fart Helps Lift BBC’s ‘The Celebrity Traitors’ To Series High Rating

[ad_1] Warning: Spoilers forward for the third episode of The Superstar Traitors

Celia Imrie has put some wind within the sails of The Superstar Traitors’ viewing figures.

The British actress, identified for her work in Bridget Jones and Mamma Mia! Right here We Go Once more, supplied one of many TV moments of the yr when she handed wind earlier than endeavor a problem.

The audible fart had fellow castmates, together with Dept. Q star Mark Bonnar, falling about laughing. “I’m so sorry,” Imrie exclaimed. “It’s nerves, however I all the time personal up.”

It helped raise The Superstar Traitors’ rankings to a collection excessive of 6.9M viewers on Wednesday night time, which was 900,000 viewers up on the premiere episode final week.

The spectacular viewers determine was not sufficient to trump The Traitors‘ best-ever in a single day viewers of seven.4M on BBC One in January, nevertheless it suggests the present may beat this report because it continues.

Wednesday night time’s episode chronicled three eliminations, hitting a five-minute peak viewers of seven.1M, per official BARB figures equipped by overnights.television.

The Superstar Traitors is proving to be that uncommon factor: an appointment to view present that the nation is watching collectively. Its significance to the BBC is underscored by the truth that the company is utilizing the collection to advertise a raft of different content material earlier than every episode airs.

Produced by Studio Lambert, The Traitors has run to a few civilian seasons within the UK. The format was first produced for RTL4 within the Netherlands by IDTV, an All3Media firm, as De Verraders. IDTV and Posvideo developed it, in cooperation with RTL Inventive Unit.