Keller Williams Expands to Bulgaria, Marking a Historic Year of International Growth - KW Outfront Magazine

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Keller Williams Realty, LLC (KW), the world’s largest actual property franchise by agent rely, continues to broaden throughout Europe. As momentum continues, KW has awarded a brand new grasp franchise in Bulgaria. As of November 30, the model has 143 market facilities and 9,630 brokers throughout Europe.

“This yr’s historic worldwide development displays a imaginative and prescient that started greater than 42 years in the past with our co-founder, Gary Keller – one centered on empowering entrepreneurs,” stated William E. Soteroff, president, Keller Williams Worldwide (KWW), the worldwide division of KW.

“As we speak, that imaginative and prescient is alive in each a part of the world we serve, as we provide actual property brokers with the fashions, programs, and tradition they should thrive,” stated Soteroff. “And, as we look forward to 2026, we’re centered on constructing on this momentum, increasing purposefully and investing in our leaders.”

Yr-to-Date Outcomes (January to November 2025)

KWW has greater than 17,600 worldwide brokers.

KWW brokers closed over 76,700 models, up 3.5 p.c over the earlier yr.

KWW brokers closed 18.9 billion in gross sales quantity, up 23.0 p.c over 2024.

In 2025, KW expanded into eight worldwide areas: Bulgaria, the Cayman Islands, El Salvador, Hungary, North Macedonia, Singapore, Uzbekistan, and Qatar.

“As we proceed our speedy development globally, we're excited to announce our twentieth KW grasp franchise in Europe, KW® Bulgaria,” stated Soteroff.

Led by Regional Working Principal Pascal Duffy, the KW franchise in Bulgaria is at present initializing operations. In Q1’26, KW® Bulgaria is anticipated to open its first market heart.

“We're excited to welcome Pascal and his wonderful management group to our KWW household,” stated Soteroff. “His international perspective and native market experience will assist advance agent success and entrepreneurial alternative in Bulgaria.”

Duffy is a seasoned actual property government with greater than 21 years of expertise throughout European and Asian markets. Since 2014, he has served because the managing director of First Estates, a number one boutique actual property company based mostly in Sofia, Bulgaria, acknowledged for award-winning digital advertising and shopper service excellence.

“My imaginative and prescient for KW® Bulgaria is to create a ‘go-to’ ecosystem the place formidable brokers, progressive purchasers, and visionary builders meet,” stated Duffy. “KW is the launchpad for native expertise to entry international programs and elevate your entire business’s commonplace.”

As of November 30, KWW has 267 market facilities (outdoors of the U.S. and Canada) throughout greater than 60 areas. KWW is at present exploring additional growth alternatives throughout Africa, Central and South America, Central and Jap Europe, and all through Asia.