Better Together – How Cisco, the NFL and Real Madrid Brought the First-Ever NFL Game to Spain

[ad_1] The vitality within the Bernabéu Stadium in the course of the NFL sport in Madrid was particular.

For the primary time ever, the Nationwide Soccer League (NFL) performed on Spanish soil – and I'm proud to say that Cisco performed a key position in bringing one of many world’s most well-known sports activities to considered one of sports activities’ most famed venues.

From Fútbol to Soccer The Bernabéu has at all times been a world dwelling to fútbol (or soccer!), however this previous weekend noticed Cisco work with our long-standing companions at Actual Madrid F.C. to welcome the Nationwide Soccer League into their dwelling for the primary time.

When Cisco renewed our partnership with the enduring membership this previous summer season, we knew this weekend in November can be a focus of the partnership to showcase how our know-how might seamlessly remodel the stadium into a house for an NFL sport. Witnessing the sport unfold seamlessly stuffed us with immense pleasure and clearly demonstrated how Cisco’s know-how can ship an distinctive expertise for each fan, broadcaster, and associate—it doesn't matter what organizations come collectively in a stadium for an occasion. It is a true testomony to the affect we will have once we work as one crew.

Seeing our partnerships with each the NFL and Actual Madrid shine in tandem for this magical evening in Madrid is a real testomony to the affect Cisco has made within the sports activities and leisure trade. Not solely was it a strong signal of the excellence that may emerge when our partnerships pair collectively to innovate on the worldwide stage, but it surely was an unparalleled proof level for the ability of One Cisco.

An Unforgettable Expertise for Our Prospects Past the wonderful on-field motion, one of many highlights of the weekend was internet hosting a small group of our prospects for a behind-the-scenes take a look at how Cisco underpins the technological spine of the Bernabéu. This group of visitors obtained a pre-match stadium tour to see Cisco know-how in motion at some of the complicated sporting occasions Spain has ever hosted.

From the stadium Wi-Fi that enables 70,000+ followers to seamlessly join, to in-stadium digital signage and cutting-edge broadcast innovation, our prospects noticed the complete 360-degree affect that Cisco has had on the Bernabéu, and the way each the NFL and Actual Madrid depend on us to ship when it issues most. I'm grateful to Rama Ravindranathan of the NFL and Enrique Uriel from Actual Madrid for taking the time that Sunday to indicate our prospects round and element all of the work that goes into powering an occasion of this magnitude.

Constructing Off of This Momentum Figuring out that Cisco has been a key participant in making this historic second potential is an amazing supply of pleasure. It clearly displays our capability to drive the way forward for technological innovation within the sports activities trade. This achievement conjures up us and motivates us to maintain main the best way and making a long-lasting affect.