Dems, Gavin Newsom roast new ‘cheap’ Cracker Barrel logo on social media

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The Democratic Social gathering and California Gov. Gavin Newsom’s press workplace’s X accounts joined the backlash in opposition to Cracker Barrel after it launched its new text-only brand earlier this week.

The corporate unveiled the brand new brand on Tuesday as a part of its new branding marketing campaign for the Cracker Barrel Previous Nation Retailer eating places. The marketing campaign eradicated the picture of a person resting on a barrel in favor of a text-only brand for the primary time since 1977.

Whereas conservative critics have piled on the brand new redesign, each the Democratic Social gathering and the liberal governor’s media staff put out tweets Thursday calling out the Tennessee-based restaurant chain for the change.

“WHAT IS WRONG WITH CRACKER BARREL?? KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA “CHEESE” FROM WALMART, THE PLACE FOR ‘GROCERIES’ (AN OLD FASHIONED TERM)!!! ‘FIX IT’ ASAP! WOKE IS DEAD!! THANK YOU FOR YOUR ATTENTION TO THIS MATTER. — GCN,” Newsom’s press workplace wrote, mocking President Donald Trump’s caps-heavy writing fashion.

The brand new Cracker Barrel brand is displayed on Thursday, Aug. 21, 2025, in New York. AP

California Gov. Gavin Newsom speaks throughout a information convention to kick off the Sure on 50 marketing campaign on the California Democratic Social gathering Headquarters on August 21, 2025 in Sacramento, California. Getty Pictures

“We predict the Cracker Barrel rebrand sucks too,” the Democratic Social gathering wrote.

A consultant for Cracker Barrel informed Fox Information Digital in an announcement concerning the new brand that the corporate’s values had not modified.

“Our values haven’t modified, and the guts and soul of Cracker Barrel haven’t modified,” the corporate mentioned. “And Uncle Herschel stays entrance and middle in our eating places and on our menu. He's the face of ‘The Herschel Method,’ the inspiration of how our 70,000-plus staff present the nation hospitality for which we're identified.

A Cracker Barrel signal that includes the previous brand hangs on the skin of a restaurant on August 21, 2025 in Homestead, Florida. Getty Pictures

“Cracker Barrel has been a vacation spot for consolation and group for greater than half a century, and this fifth evolution of the model’s brand, which works throughout digital platforms in addition to billboards and roadside indicators, is a call-back to the unique and rooted much more within the iconic barrel form and phrase mark that began all of it again in 1969.”

Cracker Barrel Chief Advertising and marketing Officer Sarah Moore beforehand informed Fox Information Digital that the chain’s ongoing transformation included not solely buyer suggestions but additionally worker enter.

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She mentioned Cracker Barrel is “listening to what the visitors ask for, and examples of what the visitors requested for are issues like areas that really feel brighter, that really feel much less cluttered, extra sales space seating, extra seating choices, so our visitors are extra comfy whereas they’re eating with us.”