Actual property brokers have rather a lot to maintain observe of. Present purchasers, leads, listings, transactions, incoming messages, and speak to lists are just some of the issues an agent has to watch and handle throughout their day.
Fortuitously, they don’t need to handle any of this data on their very own. A strong buyer relationship administration (CRM) system places all of this very important information — and extra — in a single location, so brokers can entry it at a second’s discover and spend extra time specializing in closing offers and producing income.
There’s at the moment no scarcity of CRMs tailor-made to actual property brokers, together with Keller Williams’ KW Command. Greater than a CRM, KW’s built-in suite of instruments helps KW-affiliated brokers join with their purchasers, oversee their enterprise extra effectively, handle their database — and management their future.
“We wish to be the first hub of an actual property agent’s enterprise in relation to expertise, and permit for the flexibility to combine with the merchandise brokers know and love,” Keller Williams Senior LABS Supervisor Donnie Brookman says. “The wonderful thing about Command is it’s a centralized level and shared ecosystem between brokers and their market middle. It creates essentially the most seamless transaction expertise.”
In case you’re not utilizing a CRM to handle your actual property enterprise, there’s no higher time to begin. Preserve studying to be taught extra about how one can profit from an actual property CRM, how Command can remodel your online business, and the way it compares to different CRMs within the business.
Advantages of Utilizing a CRM in Actual Property
If time is an actual property agent’s most beneficial asset, it’s exhausting to think about a extra crucial software than a great CRM. It could make each facet of the job simpler. For instance, CRMs can automate lead follow-up, ship advertising emails, and monitor property leads.
With a great CRM, database contacts may be organized and up to date routinely, and leads and listings may be streamlined. Plus, most high quality CRMs work in tandem with advertising instruments and social media platforms. Each minute a CRM saves by way of database, advertising, and communication automations is a minute an actual property agent can use to deal with rising their enterprise and income.
“We like to think about expertise as not changing somebody’s means to attach on a human degree, however quite serving to them scale their superpowers as a human-based, relationship-building enterprise,” Donnie says.
KW Command®, which was designed and constructed by KW particularly for Keller Williams® brokers, delivers these advantages (after which some). For instance, the contact administration function permits brokers to not solely add, set up, and handle their leads and contacts, but additionally filter them and apply tags for simple searches. KW® brokers also can use Command to create and handle their electronic mail, social media, and unsolicited mail campaigns, in addition to design customized advertising supplies.
SmartPlans is a key software inside Command, permitting brokers to automate follow-up communications with their purchasers. For instance, KW created a Quarterly Name SmartPlan you may leverage to provide your self automated 90-day prompts to name a shopper.* Otherwise you may put one other shopper on a month-to-month neighborhood nurture SmartPlan to offer them with hyper-local details about the neighborhoods they’re interested by. As a result of each shopper is totally different, SmartPlans allows you to decide the correct mode of communication and the cadence that greatest serves your purchasers’ particular person wants and complies with federal and state advertising legal guidelines.
“SmartPlans is all about systemizing that communication,” Donnie says.
Being an actual property agent is about a lot greater than itemizing and promoting properties. The career has turned unbiased brokers into full-fledged enterprise house owners, and actual property CRMs like Command assist make that position simpler. With the Experiences function in Command, brokers can assess the energy of their database, analyze efficiency metrics, and observe objectives. And with the Referral community applet, KW-affiliated brokers also can view referral patterns and decide avenues for growth by way of their community.
Evaluating Actual Property CRMs
Whether or not you’re satisfied Command® is the proper actual property CRM for your online business otherwise you wish to store round, there are a number of components to think about in your analysis. For example, since CRMs are supposed to save time, make sure yours has a user-friendly interface and is straightforward to work with total. Within the occasion you do have problem, it helps to have a help group that’s at all times prepared to assist, like Command does.
KW offers assist in a lot of methods, so each agent can really feel assured utilizing Command, Donnie says. The CRM is constructed to be as intuitive as attainable, due to ongoing suggestions the LABS group receives from brokers throughout their improvement and updating processes. KW offers methods to deal with the most typical Command-related actions and to indicate how the platform may be leveraged, whereas shared coaching sources assist guarantee Command training is constant throughout the KW ecosystem.
“KW is likely one of the greatest actual property coaching firms on the planet,” Donnie says. Whether or not you’re a model new agent or a longtime agent switching over to Command, you’ll discover the help you want. “Each market middle is inspired to have a market middle tech coach onsite who can facilitate group coaching, one-on-one coaching appointments, and consulting to assist individuals be taught to leverage the product,” he notes.
The highest actual property CRMs haven’t any scarcity of options to assist brokers handle and develop their companies, however there are a number of key options to remember when evaluating a platform. These embody a CRM’s lead era instruments, the flexibility to comply with up with leads and purchasers, shopper database group — and the way nicely it could automate associated duties. If a CRM is subpar at these core duties, it’s in all probability not value your time to pursue it additional.
CRMs that do carry out core duties swimmingly, nonetheless, can possible deal with no matter else you want them to do. You’ll subsequent wish to take a look at how a CRM integrates with electronic mail methods, totally different advertising instruments, and third-party functions. And since actual property brokers are sometimes on the go, a CRM must work nicely not simply on a desktop pc, however on a laptop computer, pill, and naturally, a smartphone.
“I’ve examined each different CRM’s cell expertise and, in my view, Command Cell knocks everybody else out of the water, palms down,” Donnie says. “The cell Command expertise is a seamless solution to help an agent whereas they’re engaged on the go, which, for many brokers, is greater than 80 p.c of the time.”
Value additionally must be thought of when evaluating CRMs. CRM prices fluctuate, however Command entry is included in a KW® agent’s expertise price. And starting in Q3 2025, Command will provide Canva integration to help with advertising materials design. In the meantime, different actual property CRMs might price you as much as $1,000 per 30 days (or extra) once you add in setup prices, promoting, add-ons, and a minimal time period. You may find yourself paying as much as $200 for only one lead with some companies, versus solely a median of $3 a lead with Command.
Why KW® Brokers Ought to Use KW Command®
By now, it must be clear why each actual property agent ought to use a CRM to run their enterprise. The methods are designed to save lots of you time by automating duties that after needed to be carried out manually. Actual property CRMs are additionally essential in relation to income era, as automations can be utilized to comply with up with extra leads in a shorter period of time than ever earlier than — a serious benefit in an period of “pace to steer.”
Finally, the query isn’t about whether or not or not an actual property agent ought to use a CRM, however quite which one. For KW-affiliated brokers, Command is the only option, provided that the proprietary system is particularly designed for these working throughout the KW ecosystem. Command seamlessly integrates with different KW instruments, together with Referral Community, the KW cell app, and the Keller Williams Itemizing System (KWLS).
With Command, Keller Williams® brokers additionally require fewer third-party instruments. Command takes functionalities like transaction standing monitoring, advertising, contact administration, and reporting, and consolidates them in a single, all-in-one platform. KW Command integrates with quite a few third-party functions so brokers can customise and run their enterprise within the method that works greatest for them. The financial savings prolong to incorporate electronic mail campaigns and advertising designs, all at no further price.
KW Command® in Motion
It’s one factor to listen to about how useful Command may be, and one other to see it truly work for an actual property agent. The Stacey Sauls Group at Keller Williams® Realty Ballantyne Space in Charlotte, North Carolina, presents only one instance of how Command helped vastly enhance their operations.
Earlier than Command, CEO Stacey Sauls used a Popsicle stick system to trace her database. She’d write a lead’s identify and speak to data on a stick and place cups on her desk labeled with classes akin to “patrons,” “sellers beneath contract,” and “closed.” As a lead moved by way of the method, she’d transfer the stick with the corresponding cup.
When the group lastly went digital, it wasn’t with Command, however with Fb. They made heavy use of the platform’s group chat function, and mornings began with sorting by way of a whole lot of messages. Some have been essential and pertained to steer follow-up and pipelines, whereas others have been completely unrelated to actual property, says the group’s group director of operations, Bobbi Huston.
“It was full chaos, however you needed to learn all of them since you didn’t know [which were important],” Bobbi says. “There was no segmenting, pipelines, or checklists.”
Huston proposed utilizing Command, because the platform was established inside Keller Williams and designed particularly for KW® brokers. Stacey gave Bobbi the go-ahead, and issues modified for the higher. Nearly 90% of the group’s enterprise comes from its database, which Command has made simpler to handle. Every day, the group discusses what they wish to talk, which section of their database they wish to attain, and the way they wish to get in contact — whether or not by way of electronic mail, SmartPlans, or follow-up contact duties.
“[Command] is certainly the explanation we earn money,” Bobbi says. “The fortune is within the follow-up, and there’s not an opportunity that any potential prospect or lead we’ve got in our database might fall by way of the cracks due to the best way we’ve set it up and all the pieces that’s obtainable to us by way of Command. We’ve been capable of remove lead waste, and that’s helped us broaden, scale, and duplicate in methods we wouldn’t have been capable of.”
In case you’re with Keller Williams, Command is a strong, low-cost choice for managing your actual property enterprise. Group, time financial savings, automated communication and follow-up, and price financial savings are just some of the advantages you’ll take pleasure in by making Command core to your online business.
See how KW Command can empower you and your group.
*WARNING! You need to adjust to the TCPA and some other federal, state, or native legal guidelines, together with for B2B calls and texts. By no means name or textual content a quantity on any Do Not Name record, and don’t use an autodialer or synthetic voice, or prerecorded messages with out correct consent. Contact your lawyer to make sure your compliance.
