Is Your B2B Marketing Missing Out? Maximize Social with Cisco Marketing Velocity

[ad_1] Whenever you consider social media, you would possibly image viral TikTok dances or humorous memes on X. Within the enterprise realm, you would possibly envision shopper manufacturers seizing trends-or creating them. Nevertheless, for B2B entrepreneurs, social media won't instantly stand out as an important a part of the advertising and marketing toolkit. But, overlooking it might imply lacking important alternatives.<img class="wp-image-472116 aligncenter" src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2025/04/BlogImage1-Stat.png" alt="" width="708" height="198" srcset="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2025/04/BlogImage1-Stat.png 2047w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2025/04/BlogImage1-Stat-300x84.png 300w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2025/04/BlogImage1-Stat-1024x286.png 1024w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2025/04/BlogImage1-Stat-768x215.png 768w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2025/04/BlogImage1-Stat-1536x429.png 1536w" sizes="(max-width: 708px) 100vw, 708px"/>

In right this moment’s advertising and marketing panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected .¹ For entrepreneurs aiming to broaden model consciousness or appeal to new prospects on a price range, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who're more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” instrument for constructing model fame.

Crafting a social media technique, nevertheless, is not any easy job—it requires curating content material, scheduling posts, and analyzing channels. Specialists counsel posting wherever from as soon as per week to a number of instances every day, relying on the platform.² So, how are you going to successfully handle this quantity?

Stream social content material with Cisco Advertising and marketing Velocity Enter Cisco Advertising and marketing Velocity (MV) , an award-winning co-marketing platform accessible completely to our Cisco companions. MV provides a social stream characteristic , permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be mechanically revealed to your accounts.

MV acts as your social strategist, managing publish quantity via auto-publishing or providing you with the choice to approve and customise posts. You possibly can tailor your focus by choosing particular subjects, areas, and even languages. For extra insights on this characteristic, take a look at our coaching assets.

Social media as demand technology in Cisco Advertising and marketing Velocity Past constructing model fame, social media performs a crucial position in demand technology — in reality, 54% of B2B entrepreneurs generate leads via social media platforms.³ It’s an important instrument through the higher funnel levels, the place informative content material can enhance purchaser consciousness and curiosity.

Visible storytelling has grow to be particularly essential, with short-form movies and pictures delivering the highest ROI for practically half of entrepreneurs .⁴ Cisco Advertising and marketing Velocity may also help companions take full benefit of those developments.

For instance, our AI-Prepared Information Middle accomplice marketing campaign is designed to draw new prospects via Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their audience extra successfully.

Monitor social metrics in Cisco Advertising and marketing Velocity We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards assist you to analyze efficiency information, refine methods, and make data-driven selections for future campaigns.

All in all, managing social media is usually a important funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Luckily, Cisco companions achieve entry to Advertising and marketing Velocity’s complete social media administration instruments —at no further price.

From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, scale back prices, and obtain measurable outcomes.

Discover Advertising and marketing Velocity’s social media capabilities right this moment to rework your advertising and marketing method. For extra coaching on social media setup and campaigns, go to MV’s studying library.

Footnotes [1] 2024 Digitalzone B2B Purchaser Beat, Particular Version [2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/ [3] Optin Monster, https://optinmonster.com/social-selling-statistics/ [4] Hubspot, 2025 Hubspot State of Advertising and marketing Report